Compliance update of international distribution of goods delivered by sellers
In order to enable the international compliance policy to provide more comprehensive protection for buyers, sellers’ businesses and Amazon, we are about to take some import and export compliance restrictions on the international distribution of goods delivered by sellers on Amazon.com.
Previously, when releasing goods for sale to global buyers, the seller had to be fully responsible for checking the compliance of international distribution and making export decisions. In view of this situation, it has been adjusted that if the delivery address is outside the United States, the buyer will no longer be able to purchase goods on Amazon. com that violate applicable laws and regulations or Amazon’s internal policies.
Creating large packaged goods can help increase sales
Our “big package suggestion” tool can help you sell your products as big packages or add quotes to existing big packages to help you increase the number of goods sold to buyers.
The large package can contain multiple single items (for example, 6 keyboards), and provide buyers with lower single item prices and unified delivery costs. In the first half of 2022, the sales of large packaged goods in the United States increased by 16% faster than the sales of single goods, while the conversion rate of large packaged goods for Amazon enterprises was 15% higher than that of single goods.
According to your catalog and buyer’s demand, we provide the following two big packaging suggestions:
1) Create a new big package: We will evaluate your multiple product orders for a certain product to determine whether these products need to be sold in big packages.
2) Add a quotation to the existing large package: To suggest whether you can add a quotation to the existing Amazon product code (ASIN), we will review the large package of your registered brand goods.
Optimization method of conversion rate of listing optimization
1) Set competitive prices
The price factor is the first important factor Amazon considers when considering whether to give the seller a shopping cart. In low-end products, price may be more closely related to buy box; However, in high-end products, this connection is not obvious. Therefore, we can not simply think that we can win buy box as long as the price is low.
2) Use FBA delivery method
FBA is the most advantageous distribution method, which not only delivers quickly but also has a high delivery rate on time. However, for FBM sellers, they can compete with FBA sellers only if they have outstanding performance in all indicators or have registered SFP plans, plus very competitive prices.
3) Delivery time is 1-3 days
If you want to compete with FBA sellers, delivery within 2 days is the most basic condition. In addition, it is not allowed to overstate the delivery time in order to increase the selling points. If the actual delivery time is longer than advertised, it will affect performance and reduce the winning rate of Buy Box.
4) Order missing rate (ODR)<1%
Ideally, the order defect rate should be kept below 1%. If the order defect rate has been high, Amazon may remove your sales authority.
5) Related to seller rating
A seller with a high rating has 70% chance to get a Buy Box seller with a medium rating, 25% chance to get a Buy Box seller with a low rating, and only 5% chance to get a Buy Box.
6) Ensure the stability of Listing
After each optimization and adjustment of Listing, the weights of Listing will enter Amazon’s system again for sorting. Too frequent optimization will lead to poor stability of Listing, ranking decline, and loss of shopping cart.